2023 / 1Q
Logo Maker Shop
Introducing Color Palette
2023 / 1Q
Logo Maker Shop
Introducing Color Palette
2023 / 1Q
Logo Maker Shop
Introducing Color Palette
The color palette feature simplifies choosing harmonious colors for users unfamiliar with color theory and trends. Following its release, we observed a 28.7% reduction in the time required to save designs for those utilizing the color palette. However, despite becoming one of the editor's most frequently used features, its effect on the subscription rate was minimal.
The color palette feature simplifies choosing harmonious colors for users unfamiliar with color theory and trends. Following its release, we observed a 28.7% reduction in the time required to save designs for those utilizing the color palette. However, despite becoming one of the editor's most frequently used features, its effect on the subscription rate was minimal.
About Logo Maker Shop
About Logo Maker Shop
About Logo Maker Shop
Logo Maker Shop is a mobile application that helps business owners create logos easily and cost-effectively, even without design skills. With over 8 million downloads and a ranking of 26th in the Graphics & Design category on the US App Store, it's a favored choice among early-stage entrepreneurs seeking to establish their brand identity.
Logo Maker Shop is a mobile application that helps business owners create logos easily and cost-effectively, even without design skills. With over 8 million downloads and a ranking of 26th in the Graphics & Design category on the US App Store, it's a favored choice among early-stage entrepreneurs seeking to establish their brand identity.
01
Facts
01
Facts
01
Facts
Release Date
2022 1Q
Released on
iOS, iPadOS
Duration
4 Weeks*
*Includes Planning, Design, Development, Design QA & Feature QA processes
Team
1 Product Designer, 2 iOS Developer,
1 Product Owner, 1 QA Engineer
My Roles
UX Design
UI & Motion Design
Release Date
2022 1Q
Released on
iOS, iPadOS
Duration
4 Weeks*
*Includes Planning, Design, Development, Design QA & Feature QA processes
Team
1 Product Designer, 2 iOS Developer,
1 Product Owner, 1 QA Engineer
My Roles
UX Design
UI & Motion Design
Release Date
2022 1Q
Released on
iOS, iPadOS
Duration
4 Weeks*
*Includes Planning, Design, Development, Design QA & Feature QA processes
Team
1 Product Designer, 2 iOS Developer,
1 Product Owner, 1 QA Engineer
My Roles
UX Design
UI & Motion Design
02
Sprint Background
02
Sprint Background
02
Sprint Background
The epics and tasks were prioritized with our second-quarter goal of empowering users to feel more confident in their creative abilities during their first session. Below are the main reasons we prioritized this sprint from user and business standpoints.
The epics and tasks were prioritized with our second-quarter goal of empowering users to feel more confident in their creative abilities during their first session. Below are the main reasons we prioritized this sprint from user and business standpoints.
Pain Point
Difficulty to Choose Harmonious Colors
Pain Point
Difficulty to Choose Harmonious Colors
Pain Point
Difficulty to Choose Harmonious Colors
Choosing harmonious colors is a challenging task for users who are not familiar with color theory and current trends. Feedback from users also shown difficulties in selecting harmonious color combinations.
Choosing harmonious colors is a challenging task for users who are not familiar with color theory and current trends. Feedback from users also shown difficulties in selecting harmonious color combinations.
Pain Point
Difficulty to Create Versions with Different Colors
Pain Point
Difficulty to Create Versions with Different Colors
Pain Point
Difficulty to Create Versions with Different Colors
User feedback has indicated a strong interest in creating various color versions of the same design. However, changing colors individually, especially for complex designs, is a challenging and time-consuming task.
User feedback has indicated a strong interest in creating various color versions of the same design. However, changing colors individually, especially for complex designs, is a challenging and time-consuming task.
User feedback has indicated a strong interest in creating various color versions of the same design. However, changing colors individually, especially for complex designs, is a challenging and time-consuming task.
Opportunity
Higher Retention Rates
Opportunity
Higher Retention Rates
Opportunity
Higher Retention Rates
There is a positive correlation between engagement with color features and retention rates.
There is a positive correlation between engagement with color features and retention rates.
Opportunity
Opportunity to Create more Complex Templates
Opportunity
Opportunity to Create more Complex Templates
Opportunity
Opportunity to Create more Complex Templates
By ensuring easy color customization, we allow our content design team to create more complex designs that could be distinctive compared to our competitors.
By ensuring easy color customization, we allow our content design team to create more complex designs that could be distinctive compared to our competitors.
By ensuring easy color customization, we allow our content design team to create more complex designs that could be distinctive compared to our competitors.
03
Hypothesis
03
Hypothesis
03
Hypothesis
Enabling automatic color application will simplify the coloring process compared to adjusting each color individually, ultimately reducing the time required to save a design work and increase export rate. Furthermore, delivering immediate, visually appealing outcomes with color combinations can enhance our users' confidence and increase the perceived value of our platform, potentially leading to higher subscription and renewal rates.
Enabling automatic color application will simplify the coloring process compared to adjusting each color individually, ultimately reducing the time required to save a design work and increase export rate. Furthermore, delivering immediate, visually appealing outcomes with color combinations can enhance our users' confidence and increase the perceived value of our platform, potentially leading to higher subscription and renewal rates.
04
Design Challenges and Solutions
04
Design Challenges and Solutions
04
Design Challenges and Solutions
01
Creating Harmonious Color Combinations
01
Creating Harmonious Color Combinations
01
Creating Harmonious Color Combinations
This sprint's most challenging task involved developing a set of rules for color palettes to ensure that colors are easily recognizable and harmonious, regardless of the design's complexity.
The challenge was ensuring that colors could shuffle between background and foreground elements while maintaining sufficient contrast for clarity. I created color combinations based on current trends while limiting each palette to 4 to 6 colors to ensure coherence and visual appeal. For complex designs involving more colors than those in the palette, I established a formula to generate new colors that harmonize with the existing palette.
This sprint's most challenging task involved developing a set of rules for color palettes to ensure that colors are easily recognizable and harmonious, regardless of the design's complexity.
The challenge was ensuring that colors could shuffle between background and foreground elements while maintaining sufficient contrast for clarity. I created color combinations based on current trends while limiting each palette to 4 to 6 colors to ensure coherence and visual appeal. For complex designs involving more colors than those in the palette, I established a formula to generate new colors that harmonize with the existing palette.
02
Determining the Location of the Feature
02
Determining the Location of the Feature
02
Determining the Location of the Feature
Determining the optimal location for this feature was a challenge since it simultaneously changed the color of multiple elements. Features accessed through the editor's bottom toolbar typically affected individual elements such as texts, images, symbols, and backgrounds. Furthermore, any design modifications to the bottom and top bars were beyond the sprint's scope and time constraints. Altering these aspects could also impact the accuracy of our success metrics. Consequently, I placed the color palette in the top menu bar, accompanied by a tooltip to aid user discovery.
Determining the optimal location for this feature was a challenge since it simultaneously changed the color of multiple elements. Features accessed through the editor's bottom toolbar typically affected individual elements such as texts, images, symbols, and backgrounds. Furthermore, any design modifications to the bottom and top bars were beyond the sprint's scope and time constraints. Altering these aspects could also impact the accuracy of our success metrics. Consequently, I placed the color palette in the top menu bar, accompanied by a tooltip to aid user discovery.
02
Easy and Simple Interaction
02
Easy and Simple Interaction
02
Easy and Simple Interaction
For the first time, I introduced the "Cancel" and "Apply" buttons to a feature. These additions allow users to quickly revert to the initial color state and prevent the editor's "action history" from becoming overcrowded with repetitive tapping on the color palettes. As the available UI space became limited, I organized sections within a horizontal scroll container to simplify the interaction as much as possible.
Additionally, we introduced the "Auto-Pick" button to randomly choose color palettes and assess whether users prefer this automatic option over manually selecting palettes.
For the first time, I introduced the "Cancel" and "Apply" buttons to a feature. These additions allow users to quickly revert to the initial color state and prevent the editor's "action history" from becoming overcrowded with repetitive tapping on the color palettes. As the available UI space became limited, I organized sections within a horizontal scroll container to simplify the interaction as much as possible.
Additionally, we introduced the "Auto-Pick" button to randomly choose color palettes and assess whether users prefer this automatic option over manually selecting palettes.
06
Lessons Learned and Further Iterations
06
Lessons Learned and Further Iterations
06
Lessons Learned and Further Iterations
After the release, the palette shuffle event has become one of the top 10 triggered events within the editor. However, we observed an inverse relationship between the frequency of shuffling and save conversions, suggesting that helping users find their desired color combination with fewer shuffles can lead to more users saving their designs.
A comparison of the 14-day averages before and after the feature's release showed no change in subscription conversion rates, though there was a slight uptick in subscription renewal rates. Yet, it is difficult to attribute this shift solely to the color palette feature.
As we ranked the palette categories, we observed that certain categories led to better save conversion rate. This suggested that reorganizing palette categories could positively affect save conversion rates.
After the release, the palette shuffle event has become one of the top 10 triggered events within the editor. However, we observed an inverse relationship between the frequency of shuffling and save conversions, suggesting that helping users find their desired color combination with fewer shuffles can lead to more users saving their designs.
A comparison of the 14-day averages before and after the feature's release showed no change in subscription conversion rates, though there was a slight uptick in subscription renewal rates. Yet, it is difficult to attribute this shift solely to the color palette feature.
As we ranked the palette categories, we observed that certain categories led to better save conversion rate. This suggested that reorganizing palette categories could positively affect save conversion rates.
“Design is the beauty of turning constraints into advantages.” — Aza Raskin
“Design is the beauty of turning constraints into advantages.” — Aza Raskin
“Design is the beauty of turning constraints into advantages.” — Aza Raskin
“Design is the beauty of turning constraints into advantages.” — Aza Raskin